creativity

Brandhouse: Innovation Methods

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Context

Brandhouse is a leading advertising agency. They wanted to further improve their ability to build innovative strategies and solutions for their clients in an age of digital disruption.

Journey

We led a process that allowed the staff to explore their clients business challenges through the lenses of radical change and digital disruption. Along the way we gave them tools for facilitating creative workshops, and working with digital innovation. We also identified new ways of working and organising internally.

Results

  • New methods for creative collaboration
  • New methods for facilitating innovation with their clients
  • New ways of working and organising creative work
  • Shared understanding of how to grow and develop the organisation

Danish School of Media and Journalism: Hackathon

CONTEXT

The Ministry of Immigration and Integration was looking for innovative ways of combating radicalization on the internet. They collaborated with the Danish Media and Journalist High School, to host a hackathon for the students and stakeholders from the outside.

The project was funded by the Ministry of Immigration and Integration with PET, the Media Council for Children and Young People and the International Recruitment and Integration Board, and a selection of young community-minded citizens with different backgrounds as other collaborators.

JOURNEY

The students first worked for three weeks, and did a deep dive to understand the problem in depth. The students generated insights, that was used as the foundation for a three day hackathon. We worked with the school to design and facilitate the hackathon. Students and external stakeholders, worked in groups and presented 10 final concepts to the client. Two of the concepts were selected and further developed. 

RESULTS

  • 10 final concepts presented
  • 2 concepts further developed to be implemented in collaboration with the ministry
  • The entire project was an effective way for the school, the students and the group of stakeholders to learn more about processes of collaborative innovation

TV2: Engaging Danes in Electing Their Politicians

TV2 Danmark

CONTEXT

TV2’s ambition is to be one of the most creative media houses in Denmark. When they approached Below The Surface, they were looking for innovative concepts for engaging the Danes, and tell the stories of the next government election in Danmark in new ways.

JOURNEY

We helped TV2 design and facilitate a creative process across the organization, that could utilize the collective creativity of the organization, and result in innovative concepts. We investigated new types of journalism, interactive media and technology, to spark inspiration and new ideas. Several concepts were developed, tested and evaluated.

RESULTS

  • A catalogue with more than 25 innovative concepts
  • Selected concepts prototyped and tested with users
  • Several ideas directly implemented within existing structures
  • Tools and methods applied into daily work in teams
We had a great process with Below The Surface, and we developed both as a group, and as individuals. They showed us in very concrete ways, that the secret of developing great ideas, isn’t that secret after all. Today I know how to inspire creativity. Living up to that is not easy, but it’s comforting to have a new set of tools. Today I use them everywhere I go.
— Kristoffer Pinholt, editor in chief, TV2 Denmark.

IKEA: Building creative and innovative capacity

IKEA: Building creative and innovative capacity

Context

IKEA wanted to increase the creative and innovative capacity throughout their organization. As a company in constant pursuit of new solutions in every aspect of the business, IKEA wanted store managers, merchandise managers and designers to become familiar with effective approaches for working with creative problem-solving and idea development.

The Journey

We created a bespoke one day course in leading the creative process. The process took them through the basic principles of turning customer insights into creative challenges, generating new solutions, pitching and evaluating ideas. The course was repeated in Sweden, UK, Norway and Germany.

The Results

  • The tools were applied directly back into the organisation as part of internal workshops during the following weeks. 
  • Several ideas developed during the course were implemented into the business. 
  • We continue to work with IKEA around increasing creative and innovative capacities.
Finally a structured set of tools and methods for an area that is usually so difficult to pin down.
— Kristina Barbro Sennefelt, Visual Merchandise & Activity Manager, IKEA