IKEA: Building creative and innovative capacity

IKEA: Building creative and innovative capacity


IKEA wanted to increase the creative and innovative capacity throughout their organization. As a company in constant pursuit of new solutions in every aspect of the business, IKEA wanted store managers, merchandise managers and designers to become familiar with effective approaches for working with creative problem-solving and idea development.

The Journey

We created a bespoke one day course in leading the creative process. The process took them through the basic principles of turning customer insights into creative challenges, generating new solutions, pitching and evaluating ideas. The course was repeated in Sweden, UK, Norway and Germany.

The Results

  • The tools were applied directly back into the organisation as part of internal workshops during the following weeks. 
  • Several ideas developed during the course were implemented into the business. 
  • We continue to work with IKEA around increasing creative and innovative capacities.
Finally a structured set of tools and methods for an area that is usually so difficult to pin down.
— Kristina Barbro Sennefelt, Visual Merchandise & Activity Manager, IKEA