Cases

TV2: Engaging Danes in Electing Their Politicians

TV2 Danmark

CONTEXT

TV2’s ambition is to be one of the most creative media houses in Denmark. When they approached Below The Surface, they were looking for innovative concepts for engaging the Danes, and tell the stories of the next government election in Danmark in new ways.

JOURNEY

We helped TV2 design and facilitate a creative process across the organization, that could utilize the collective creativity of the organization, and result in innovative concepts. We investigated new types of journalism, interactive media and technology, to spark inspiration and new ideas. Several concepts were developed, tested and evaluated.

RESULTS

  • A catalogue with more than 25 innovative concepts
  • Selected concepts prototyped and tested with users
  • Several ideas directly implemented within existing structures
  • Tools and methods applied into daily work in teams
We had a great process with Below The Surface, and we developed both as a group, and as individuals. They showed us in very concrete ways, that the secret of developing great ideas, isn’t that secret after all. Today I know how to inspire creativity. Living up to that is not easy, but it’s comforting to have a new set of tools. Today I use them everywhere I go.
— Kristoffer Pinholt, editor in chief, TV2 Denmark.

Stendahls: Leading High Performing Teams

Stendahls Team Development

Context
 

Stendahls is a multi-disciplined communications agency. They were already known for their unique ability to collaborate, both within their own organization, but equally in their work with their clients. Having seen how a culture of collaboration pays off, they were eager to take it to the next level.

Journey
 

We designed a bespoke program aimed at the agency’s managing partners and project managers. The program was a practical, and hands-on education in developing teams, and leading the human aspects of creative and innovative teams and projects. The first step brought the agency’s managing partners on board. The second step trained project managers. Finally we brought parts of the course to the entire staff.

Results

  • Shared understanding of how to develop teams and reach high performance
  • A comprehensive toolbox, which is used daily throughout the agency
  • Feedback is much more commonly used and help teams and individuals to grow
Below The Surface’s solid facilitation and their toolbox of team tools, has been invaluable in or agency’s change. They are without a doubt world class change coaches.
— Christer Hedberg, Head of Creative Development, Stendahls

IKEA: Building creative and innovative capacity

IKEA: Building creative and innovative capacity

Context

IKEA wanted to increase the creative and innovative capacity throughout their organization. As a company in constant pursuit of new solutions in every aspect of the business, IKEA wanted store managers, merchandise managers and designers to become familiar with effective approaches for working with creative problem-solving and idea development.

The Journey

We created a bespoke one day course in leading the creative process. The process took them through the basic principles of turning customer insights into creative challenges, generating new solutions, pitching and evaluating ideas. The course was repeated in Sweden, UK, Norway and Germany.

The Results

  • The tools were applied directly back into the organisation as part of internal workshops during the following weeks. 
  • Several ideas developed during the course were implemented into the business. 
  • We continue to work with IKEA around increasing creative and innovative capacities.
Finally a structured set of tools and methods for an area that is usually so difficult to pin down.
— Kristina Barbro Sennefelt, Visual Merchandise & Activity Manager, IKEA

Unilever: Training meeting and workshop facilitators

Unilever: Training meeting and workshop facilitators

Context

Unilever regularly runs complex innovation workshops that involve multiple functions, stakeholders and geographies. These seek to reduce the time it takes to launch a global innovation. However, the increasing strain on travel budgets & offsite meetings meant that Unilever wanted some support to maximise the value from these sessions and find other ways to innovate faster. We worked with their global design team to drive greater value from the sessions and deliver more confidently.

The Journey

Over a number of days we equipped the leadership team with tools and processes that they could immediately land back into the business.

We covered a wealth of material that has ultimately helped to reduce the time to market. The three days were highly interactive and the results, in their words were... "the best professional training I've ever received" - Kelly Dawson, Senior Design Project Lead

The Results

  • The training was applied directly back into the organisation at workshops held the following day.
  • The team used the material to develop their own in-house toolkit for consistent use across the business in workshop design and facilitation.
  • Team fed back it was the best corporate training they had ever received.
  • 50% reduced in prep work.
Great course from which I would expect new and experienced facilitators would learn. Appropriate pace and mix of emotional vs functional concepts delivered with great style and expertise that modeled the concepts being taught well.

I appreciated the style of delivery and specifically the flexibility
to tailor the content to our needs. This was of course walking the walk of the content itself which is very important for me.
— Ian Brown, Design Manager, Unilever