TV2’s ambition is to be one of the most creative media houses in Denmark. When they approached Below The Surface, they were looking for innovative concepts for engaging the Danes, and tell the stories of the next government election in Danmark in new ways.
We helped TV2 design and facilitate a creative process across the organization, that could utilize the collective creativity of the organization, and result in innovative concepts. We investigated new types of journalism, interactive media and technology, to spark inspiration and new ideas. Several concepts were developed, tested and evaluated.
- A catalogue with more than 25 innovative concepts
- Selected concepts prototyped and tested with users
- Several ideas directly implemented within existing structures
- Tools and methods applied into daily work in teams